What are the advantages of having aims in a business?

What are the advantages of having aims in a business?
The function of an aim (goal) exists to ensure attainment of the objective which your effort is directed.

A specific goal has a much greater chance of being accomplished than an unknown goal. For example, you seek to drive across country---do you have your trip mapped out; know the cost of trip; the number of miles you will drive daily; the stops you will make for food & lodging. Simply stated to set a specific goal you must answer the six "W" questions:
*Who: Who is involved?
*What: What do I want to accomplish?
*Where: Identify a location.
*When: Establish a time frame.
*Which: Identify requirements and constraints.
*Why: Specific reasons, purpose or benefits of accomplishing the goal.
The function of the planning ensures the process will continue no matter what obstacles may come. And obstacles will come! I'm sure you've heard the old saying, "All's well that ends well". Well, I would suggest to you that "All's well that BEGINS well."