What are the advantages of profit measure as measure of performance?
The short answer? None.
The long answer? None whatsoever.
A useful measure of performance for an organization, and I can only assume that that is the basis for the question, has to be able to generate a useful action plan or management plan in case this 'performance' is deemed unsatisfactory. Using profit as a measure of performance is not useful as the level of profit is determined by many factors outside the management control or quality of enabling approach of an organization. It would be the same as asking whether 'luck' or 'good fortune' are useful measures of performance.
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