Tuesday 24 March 2015

What such of intellectual property that can be protected?

What such of intellectual property that can be protected?
Intellectual property covers a wide range of literary, artistic andscholarly work--from books and short stories, to academicmonographs, to treatments, plays and screenplays, musical works,and artistic works--the list goes on. In short, any original workthat you create--including an invention--can be protected throughvarious avenues: copyright (for original books, stories, academicmonographs, music and choreography, film and photos, plays andscreenplays); trademark (a registration that identifies an entity'sproducts or services as specific to that entity--it is identifiedas an "R" in a circle); patents (which cover mostly inventions, butcan include updates to a specific invention that already exists)and even industrial design rights and trade secrets (likeCoca-Cola's secret formula). Once you register intellectualproperty, you own the rights to it. You can sell or license (for alimited time) those rights as you and the buyer see fit, accordingto the contractual terms that you both agree to. For example,Marvel Comics owns the rights to its characters (like Spiderman andthe X-Men) but they have licensed them out to Fox and Sony to makefilms, even though they are now affiliated with Disney and can maketheir own films. (At the time they originally licensed thecharacters, they were solely into print media--they published comicbooks.) As such, even though they own the rights to the characters,they cannot make movies with them at the moment because thelicenses for that purpose are still being held by the other twofilm companies. That's why, for the time being, the X-Men,Spiderman, and the Avengers won't meet--until (or unless) Marvelrenegotiates its agreement with the other two companies and theycome to a mutually agreeable understanding.

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