What are Cadbury aims and objectives in business?
The main aim of Cadbury is;
"To be the worlds, biggest and best confectionery company."
An example of an objective that the company could choose is;
"Perform better than competitors." e.g: brendan grove
Cadbury doesn't just have one objective though, they can choose asmany as they like. They would only choose objectives that wouldhelp them to achieve their aim they have set. clinton
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